3 Common SEO mistakes to Avoid in Digital Content Production in 2020

Hi readers,

Today I’ll talk about SEO mistakes. This is true that we all do some (sometimes many) SEO mistakes in the initial stage of our blogging’s journey.

avoid these seo mistakes

This boy DID GREAT SEO MISTAKES & he’s repenting now

The common reason for different types of SEO mistakes is involved with little to no learning. Yes, most of the bloggers start blogging by learning a very little.


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Truth to be told, if you hear my story, you’ll just be astonished! I didn’t even know about keywords when I started my first blog. I thought that writing on different topics would bring huge traffic to my blog.


After blogging for a few months, I then discovered that nothing was happening (no traffic)! Then I learned the importance of keyword. I’ve also learned (still earning, there’s no end of learning) so many different things on SEO. Knowledge is actually like an ocean where you can limit your learning.


You’ll have to keep learning. However, now I’m gonna talk about 3 great SEO mistakes that you must avoid at any cost. But before I go any further, I wanna first let you know the importance of SEO.


Knowing the importance will make you aware of utilizing it in your blog.


3 On-Page SEO Mistakes

Now is the time to mention the 3 important things of SEO that we often mistake, especially when we’re newbies. Here are the SEO mistakes that you be away of –


Targeting No Keyword

I’ve told a little about this mistake in the beginning part of this post. Now I’m elaborating it.


When I first started blogging, I didn’t know that every blog post needs to be written on a specific keyword. So I used to write whatever came to my mind that time.


I wrote many good posts, but problem was that nobody was searching for those topics of the posts. Why was this happening? I became worried & start learning about the matter.


After reading many things about it, I came to know a lot of things. Then I realized that search engines tend to show those posts that have the searched term or keyword in the posts, especially in the title.


Knowing this important thing about online writing, I wrote my next post with a target keyword. I then continued doing it. Soon I started getting the positive result of writing posts on keywords.


Lesson for You: So you should always write on keywords. You can get different ideas to write about, but research your ideas to see if there’s any keyword in it. If your idea misses at least a keyword, try to add one.


I can show this post as an example. When I thought about this post – ‘Avoid These 3 SEO Mistakes & Thank Me 6 Times Next Month’ – I just checked the main theme of the post. What was the main thing? SEO mistakes. So I researched it on Google AdWords Keyword Planner to see whether web searchers search for the term or not.


Learn: How to use Google Keyword Planner tool?

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I found that many people search for this keyword & then I became sure that there’d be a chance of ranking this keyword if I can write a quality post on it.


So I targeted a keyword for this post & it’s ‘SEO mistakes.’


Focusing on only Long-tail Keywords

Long-tail keywords are the keywords that have at least 3 words. So the keyword ‘SEO mistakes’ is surely not a long-tail keyword, right?


‘SEO mistakes for beginners’ would be a long-tail keyword because the keyword has 4 words in it –

  1. SEO
  2. Mistakes
  3. For
  4. Beginners


You’ll see that most people are telling you to write on long-tail keywords. The reason for writing on long-tail keywords is that these types of keywords are less competitive.


But the problem is if you just target a long-tail keyword in your post, then you’ll use the long phrases several times in order to maintain a decent keyword density.


This will look odd & make your post unnatural to read. Most long-tail keywords have different small short-tail keywords in those.


The long-tail keyword ‘SEO mistakes for beginners’ has some short-tail keywords in it like ‘SEO mistakes’, ‘beginners SEO mistakes’ etc.


If you see that a long-tail keyword is searched 1000 times in a month, then the short-tail keywords in it will be searched more than the main long-tail keyword.


Lesson for You: So you must write your blog posts on long-tail keywords, but you shouldn’t only focus on long-tail keywords. Split a long-tail keyword & use the short-tail keywords several times throughout your post. This will give you more chance to rank. Also, you’ll get the room to use some LSI keywords.


Learn: What are Latent Semantic Indexing Keywords (LSI)?


Writing on both long & short-tail keywords will open many doors of ranking –

  • You’ve the chance of ranking with the main long-tail keyword.
  • You’ll also get the chance to rank with different short-tail keywords.


Competing with High-competitive Keywords

This is another avoidable thing for succeeding in blogging.


Targeting a long-tail keyword, making some short versions of it & writing your posts with those keywords are not the only thing to do. You may do everything with your keywords, but you couldn’t easily position your post on top of search if the keyword isn’t low-competitive.


So selecting low-competitive keywords is one of the important things to optimize your posts.


I initially did this mistake several times in my blogging career. Once I wrote many gigantic blog posts having 5000+ words in those thinking that the posts would easily rank on SERPs.


But after a few weeks later, I saw that my posts were at around 90th positions. Then I came to know about keywords’ competitiveness. SEMrush is the best tool for analyzing keyword’s competitiveness.


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Then I saw that the long-tail keywords that I chose for writing blog posts were too much competitive. So it was almost difficult to rank within 10 on SERPs with those keywords.


Later on, using SEMrush, I chose many low-competitive keywords & wrote on those keywords. I got the result hand in hand within a few days. I could also sell my affiliate products by targeting low-competitive keywords.


In the beginning, the authority of any blog remains poor. So at that time, you’ll have to start writing posts on low-competitive keywords. If you can do this, you could rank top on SERPs within a very short time.


Lesson for You: Don’t go for any high-competitive keywords if your blog is new. Start writing posts with the lowest competitive keywords. After that, you can go for higher competitive keywords if you see that your blog is growing at a good pace.


Use some keyword research tools to check the competitiveness of keywords.


Wrapping Up!

So what you’ve learnt from this blog post? Here’s a short discussion of that.


  1. Target keywords
  2. Don’t just target long-tail keywords
  3. Target low-competitive keywords


So all the 3 things are related to keyword. So you see that keyword plays an important role in SEO. In fact, SEO mostly deals with keyword’s choice, positioning & density.


If you can combine these 3 things in your keyword usage, you could eventually succeed in blogging by driving huge organic traffic to your blog.


And of course, don’t forget to give value to your readers. They are the main asset of you. Utilizing SEO properly may bring huge traffic to your blog, but if you can’t engage that traffic with your content, then you’ll fail.


So put the initial concern to your content’s quality. Then go for utilizing SEO. Finally, publish your posts, get traffic & convert that traffic. This is the ultimate success of your blogging.


So avoid the 3 SEO mistakes by all means & succeed in blogging. I wish your success.

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