Google Keyword Planner Tool: Free Keyword Research Tool

When I started my blogging career, SEO was like an alien to me.

google keyword tool

The reason was that I gave SEO little to no value at all.


I thought that blogging is like writing some blog posts, hitting the publish button, and getting tons of traffic to my blog.


In fact, I was totally wrong which I understood after 3 months and 17 days of starting my first blog.


You’ll be amazed to know that I didn’t even know the term – keyword – at that time!


So, targeting no keywords was a common practice in writing my blog posts. The aftermath of not targeting any keyword was unknown to me because I didn’t know how to check my blog’s performance during the dark period of my blogging career.


I consider that period as dark because I was like a blind person walking along with a dark road. Neither I nor some other people were there to show me the right path in my blogging career.


By the way, I also love the period because it taught me a lot of lessons about how to blog successfully. Yes, the position that I’ve secured in the field of blogging through trial and error is the aftermath of learning and applying as many things as possible during that period.


As said before, after 3 months and 17 days since I started my first ever blog, I discovered that none of my blog posts were under 100th of position on Google SERPs. That’s the reason I wasn’t getting any organic traffic to my blog.


It was the time when I started giving value to SEO and learning it. I stopped blogging for about 2 weeks and started investing full-time in learning SEO.


In case you’re interested in what I learned through the intensive course of learning, here’s a blog post – SEO training – combining all the aspects of SEO. If you think that you need to learn SEO in the same place, then the post will surely help you in that regard.


After I learned so many things on SEO, I realized the real power of keywords. In fact, every post should be started by targeting a suitable keyword.


But the problem was that how to find out some suitable keywords on which I could write some blog posts! Soon, I came to know about the essence of different keyword research tools.


SEMrush was the top recommended tool to research keywords for sure, but due to the lack of paying for its paid version online, I had to search for a decent tool that would provide the keyword research services for free.


That time, I came to know about Google Keyword Tool.

adwords keyword tool

To rank a post on top of SERPs, we need to target some easy keywords on which we can do so. To find out suitable keywords which are potential to rank well, we need to research them.


Here comes the importance of a keyword research tool. There are many free and paid keyword tools, but Google Keyword Tool is one of the best ones when it comes to researching keywords.


I’ve decorated this blog post with the thorough discussion of AdWords keyword tool which is one of the Google’s great products.


What’s Google Keyword Tool?

This is a free keyword research tool made by Google. The tool was primarily launched for the advertisers those who wanna advertise with Google AdWords.

google adwords

Eventually, the tool has been used both by the publishers and the advertisers. The exact name of the tool is Keyword Planner and as it’s required at the time of advertising with Google AdWords, you can call it as Google AdWords Keyword Planner.

keyword planner

In fact, many people call it in different names such as Google Keyword Tool, AdWords Keyword Tool, Google AdWords Keyword Tool, Keyword Planner etc.


Some other SEO tools –

SEMrush review

Yoast SEO review 


How important is AdWord Keyword Tool?

Online businesses are much dependent on keywords. Without keywords, the internet is nothing! Why? What do we do on the internet?


We often ask different queries on the search strings and search engines show us results. From the results, we then visit our required links.


Not only are the major search engines, we also see query making box in almost everywhere on the internet. The reason is that we wanna get our desired things through searching the relevant queries.


So, you can see the importance of search when it comes to browsing something online. Millions of people are searching for so many different things from all over the world everyday. To get our targeted audience, we then need to know how many of them are searching for our products or key terms.


Knowing this is the initial part of crafting content for the internet searchers.


Suppose that you have launched a keyword research tool named XYZ. Now, to let your target audience know that there’s a product XYZ which is too good to research keywords.


How will you make content that will bring your audience to the right direction? To do this, you’ll have to find out the relevant keywords to keyword research tool.


After finding out all the relevant keywords to your tool, you’ll now have to analyze to know how many of them are easy to rank.


After the analysis, finally, you can select the keywords for writing your content. If you can go ahead like this way, then you could succeed soon.


Not only is that, you’ll need to research keywords at the time of advertising which I’ve already told you. When you need to advertise online, you’ll need to know the PPC of the keywords on which you’re gonna advertise. This way you can estimate your total cost for the advertising campaign.


In all of the cases, you’ll need to use a decent keyword research tool and if you wanna make the keyword research for free, then Google Keyword Tool is the best option for you.


Note that there are some better tools than the AdWords Keyword Tool, but all of those are paid. So, if you don’t wanna bring any dollar from your pocket, then one of the perfect options is Google AdWords Keyword Planner.


How to use Google AdWords Keyword Tool?

To start with the tool, you’ll have to visit its site. This is the site link of the tool.


After visiting the site, you’ll see the homepage of the tool. On the middle-left corner of the homepage, you’ll see this button sign in to adwordson which you’ll have to click.


If you’re logged in with your Google ID in your browser, then you’ll automatically be signed in. If not, then you’ll need to have a Google ID (a Gmail address).


You know that creating a Google ID is a very simple process which just needs a Gmail account.


It’ll open up the main page of the tool. On the page, there are 5 options in total which are for making your keyword research more relevant. Each of the options has also its sub-categories through which you can make your search more accurate.


There are also some links for learning about the tool. You can learn different valuable things by visiting those links.


Now, come to the first option of the Google Keyword Tool “Search for new keywords using a phrase, website or category”.


Under this option, there are three boxes which are the following ones –

google adwords keyword tool

These are the boxes from which you can make your desired queries. The first box is for dropping the keyword that you wanna learn more about it. Suppose that you need to search for Pizza Recipes, then just leave the phrase in the box.


If you don’t need to make your query more specific, then you can hit the “Get Ideas” button on the bottom of the widget.


On the other hand, to do a more specific keyword research, you’ll need to go for the other sub-categories too. In the second box of the tool, you can put the landing page of your desired site. The third box is for selecting the product category.


There are hundreds of product categories available in this section which you can see from the drop down menu of the tool. So, select the most appropriate one from the list of product categories.


Selecting product category is effective in making the search results narrower because if you search your keyword according to a specific category, then keywords from irrelevant categories won’t be there to confuse you.


By the way, the next options are more important than the second and the third boxes of this tool.


Here are the options –

adwords keyword tool

These are the options that you must take care of. Now, I’ll show you how to use the options.


You can see that the first option here is “Targeting”. So, what does it mean? Targeting simply specifies the things that will narrow down your keyword research result.


Tap the button and you’ll see the popup menu which is this –

targeting countries

Here’s the box which will allow you to select your required region. You have the room for selecting countries, cities, regions etc.


After typing a few initial words will likely to show up suggestions. As I’ve tried with Uni, the box showed me the following suggestions. The list was, in fact, very long, but I just snapped a little portion.

the list comes like this

You can see that you have the full control of selecting a country or its cities or regions. This way, you can make your queries more specific and relevant to your need.


Selecting the USA means that you’ll come to see only those searches that are given inside the country of the USA. Similarly, you can select your preferred country or place as per your requirement.


To select a specific place, you’ll need to put the name of the place in the box and hit the “Save” button.


If you wanna get your keyword research result in your native or any other language, you can do that too by choosing that from the option “All languages”.


Hit the button and then there’ll be a drop-down list like this –

select language

Type in the box or find your preferred language from the list of languages. After your selection, click the “Save” button for saving it.


The next option is to decide which search engine to go with. You can have the options for Google or the combined search engine results. To do this, hit the “Google” button. If you wanna have your result only for Google, then there’s no need to change anything as the previously saved option is for Google.

search engine selection


If you wanna exclude some keywords from your result, then “Negative keywords” will work for this. Hit the button and type the keywords that you don’t wanna see in the list of your keywords.

negative keywords


The next button is for selecting the average search volume of your keywords. Typically, the search result will come up with the recent 12 months average searches per month. If you wanna view different period’s average monthly search volume, then the following option is for that.

avg. monthly search


You can use the range to put the month and year as per your wish. So, decide a range and then hit the “Save” button.


Then the keyword filters option can narrow down the search result too. Here are the options under this category –

keyword filers


You can specify a lot of things from the options. The competition selection has three different variations. You can select the competition level of your keywords. Don’t think that this competition level means the actual competitiveness of your keywords.


This competition is appropriate for giving ads, not for writing on keywords. So, avoid this option when you wanna get keywords for writing blog posts.


The next option will allow you to choose a few more things for making your keyword research more specific. Here are the things that you can select –

keyword options


This part of Google Keyword Tool is very helpful in keeping your preferred keywords in the result page. I often take the help of this option for having my required keywords.


To do this, hit the “Keyword to include” button and then write down the keyword (s) that you don’t wanna miss in the keywords on the result page.

keywords to include


And from the following two options, you can also choose so many things that will give you the ultimately narrowed result.


So, these are the options that you can utilize to make your keyword research process more relevant.


Now, I’ll show you a keyword research which will surely help you get how the Google Keyword Tool really works.


So, I’ve made the first keyword research with a keyword “Grammarly review”. Let’s see what the tool shows up!


I just wrote the keyword in the first box and then didn’t use any other option. After hitting the “Get Ideas” button, it showed me a list of related keywords.


On the result page of keywords, you’ll see the following two options –

idea for keywords


You should keep in the “Keyword ideas” section because this will show the keywords individually.


Here’s the exact keyword that I’ve given in the search box –

keyword research


Here you can see that average monthly search volume of the keyword. There is also the information of the competition and the suggested bid of the keyword.


The average monthly search volume shows the range of searches per month during the last 12 months. Earlier, the tool showed the exact number, now it shows only the ranges.


You can’t take any decision by seeing the competition of the keyword on this tool unless you’re going for giving AdWords ads as I’ve already discussed that before in this post. The suggested bid is for advertising, so if you’re using the tool for researching keywords on which you’ll write your blog posts, then you may not analyze this.


But if you’re an AdSense publisher, then this amount will help you find out profitable keywords. How is that? Well, you know that AdSense pays on a per click basis.


So, if you get clicks on a low CPC keyword, then your AdSense earning will be that much even though you get so many clicks.


On the other hand, if you can get clicks on high CPC keywords, then your AdSense earning will be high even though you get fewer number of clicks on the AdSense ads displayed on your blog.


An AdSense publisher earns around 50% of total CPC, so you should choose profitable keywords by seeing the suggested bid amount if you’re an AdSense publisher.


This search is a broad search where I’ve not narrowed down anything. If I had specified some other things, the tool would have come up with specific keywords. I’ll show this too later.


Now, come to the point on how to choose keywords using Google Keyword Tool. You know that finding out suitable keywords is the main purpose of using a keyword research tool.


So, learn this now.


First of all, you’ll have to know which keywords to choose. There are some criteria that every online business owner takes when it comes to choosing keywords.


To me, I choose both long-tail and short-tail keywords that are searched a decent number of times on a monthly basis. The main of mine is to rank my keywords on top of SERPs and for this reason, I need to check how many times a keyword is being searched per month.


Though you shouldn’t believe the number of search volume that’s displayed on Google Keyword Tool, you can still get ideas whether a keyword is searched a decent number of times or not from it.


To do this, you need to check the large number beside the keyword. As for example, you can see that “Grammarly review” has shown a large number like 10K – 100K. This clarifies that the keyword is a popular one and I can further reveal the how many times the keywords are exactly searched by using another tool, SEMrush.


I actually do this. First, I use Google AdWords Keyword Tool and then I bring SEMrush. The combined efforts of the tools make me find out suitable keywords for my blogs.


But you can see that “Grammarly review” isn’t a long-tail keyword, so what you can do now. Then you should scroll down in the list of keywords on the tool. When you’ll meet a keyword that is at least 4-word long and also searched by a decent number of times, then you can pick the keyword.


After that, check the keyword with SEMrush and see whether it’s a low KD one or not. KD means Keyword Difficulty and if a keyword is a low KD one, then you can expect to rank it easily.


You’ll see that not all the keywords are your desirable ones. This time, you should do the search using other specific options. To do this, go back to the keyword research panel of the tool and then check again.


Now, I’ve dropped “Grammarly review” in the box of “Keyword to include”. Opting in for this will bring up the keywords that will have the portion “Grammarly review”.


Earlier, the result came with more than 700 keywords and now it has only 19 keywords. This means that the research has come up with a narrow result. You can now pick a suitable keyword more easily than before.


Here, I’ve seen one keyword “Grammarly plagiarism checker review” which is a long-tail one and the search range is between 100 and 1K. This is a nice keyword that you should then check further with SEMrush to find out its KD.


If you see that the KD is low, then you can start writing a blog post on the keyword. This will surely give you a promising result.


Also, some people research keywords using only Keyword Planner. Now, I’ll show you how to it so that you can use the tool to research keyword without using any other tool.


How to use only Keyword Planner?

Using this method is very simple, but you need to learn the process. Here are the steps –

  1. Visit Google Keyword Planner and then log in with your Gmail ID.
  2. When the search page will appear, brainstorm for your keywords that you wanna research.
  3. Use all the specification that you need for the keywords.
  4. After setting the specifications using different buttons, hit the “Get ideas” button.
  5. When the search result will come in, you have to visit the “Keywords ideas” option if it’s not already set.
  6. Now, check your preferred keywords variants from the list of idea keywords.
  7. You should choose long-tail keywords and that have shown a decent search volume.
  8. As I’ve told that you shouldn’t rely on the average search volume of Keyword Planner because often times, the result isn’t even near the accurate one.
  9. So, it’s better to check your chosen keywords’ actual monthly average search volume with other reliable tools like SEMrush or anything like this.
  10. Once you get the actual search volume of the keyword and are ready to use them, now is the time to check its competitiveness. This is to check whether you can rank the post written with the keyword easily or not.
  11. To do so, go to the Google search box and write this phrase allintitle: “the keyword”. Then hit the search button. It’ll show all the posts that are with the keyword.
  12. If you see that the number of posts is too many, then you can determine that the keyword isn’t a nice one to write for.
  13. On the other hand, if the result comes with only a few numbers, then you can go for writing on it.
  14. Similarly, you can also check with allinurl, allintag etc to check how the keyword has been used. After checking all these things, you can come to the decision whether to use the keyword or not.


However, I don’t like to use only the Keyword Planner tool because it takes too much time to decide on writing on a keyword. So, you shouldn’t follow the latter mentioned way of researching keyword. The first way is the best for doing this thing. I’ve got many good results by following the first method, so you can go for that without any hesitation.


Google Keyword Tool is a decent tool that’s totally free. It can show you thousands of keywords without making any delay. But you shouldn’t completely rely on this tool at the time of keyword research. So, the tool can work as a complementary one, not an all-in-one tool.


Wish you all the best.

One Response

  1. Nikhil February 7, 2018

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