When I started my blogging career, SEO was like an alien to me.
The reason was that I gave SEO little to no value at all.
I thought that blogging is like writing some blog posts, hitting the publish button, and getting tons of traffic to my blog.
In fact, I was totally wrong which I understood after 3 months and 17 days of starting my first blog.
You’ll be amazed to know that I didn’t even know the term – keyword – at that time!
So, targeting no keywords was a common practice in writing my blog posts. The aftermath of not targeting any keyword was unknown to me because I didn’t know how to check my blog’s performance during the dark period of my blogging career.
I consider that period as dark because I was like a blind person walking along with a dark road. Neither I nor some other people were there to show me the right path in my blogging career.
By the way, I also love the period because it taught me a lot of lessons about how to blog successfully. Yes, the position that I’ve secured in the field of blogging through trial and error is the aftermath of learning and applying as many things as possible during that period.
As said before, after 3 months and 17 days since I started my first ever blog, I discovered that none of my blog posts were under 100th of position on Google SERPs. That’s the reason I wasn’t getting any organic traffic to my blog.
It was the time when I started giving value to SEO and learning it. I stopped blogging for about 2 weeks and started investing full-time in learning SEO.
In case you’re interested in what I learned through the intensive course of learning, here’s a blog post – SEO training – combining all the aspects of SEO. If you think that you need to learn SEO in the same place, then the post will surely help you in that regard.
After I learned so many things on SEO, I realized the real power of keywords. In fact, every post should be started by targeting a suitable keyword.
But the problem was that how to find out some suitable keywords on which I could write some blog posts! Soon, I came to know about the essence of different keyword research tools.
SEMrush was the top recommended tool to research keywords for sure, but due to the lack of paying for its paid version online, I had to search for a decent tool that would provide the keyword research services for free.
That time, I came to know about Google Keyword Tool.
To rank a post on top of SERPs, we need to target some easy keywords on which we can do so. To find out suitable keywords which are potential to rank well, we need to research them.
Here comes the importance of a keyword research tool. There are many free and paid keyword tools, but Google Keyword Tool is one of the best ones when it comes to researching keywords.
I’ve decorated this blog post with the thorough discussion of AdWords keyword tool which is one of the Google’s great products.
What’s Google Keyword Planner?
This is a free keyword research tool made by Google. The tool was primarily launched for the advertisers those who wanna advertise with Google AdWords.
Eventually, the tool has been used both by the publishers and the advertisers. The exact name of the tool is Keyword Planner and as it’s required at the time of advertising with Google AdWords, you can call it as Google AdWords Keyword Planner.
In fact, many people call it in different names such as Google Keyword Tool, AdWords Keyword Tool, Google AdWords Keyword Tool, Keyword Planner etc.
Some other SEO tools –
How important is AdWords Keyword Tool?
Online businesses are much dependent on keywords. Without keywords, the internet is nothing! Why? What do we do on the internet?
We often ask different queries on the search strings and search engines show us results. From the results, we then visit our required links.
Not only are the major search engines, we also see query making box in almost everywhere on the internet. The reason is that we wanna get our desired things through searching the relevant queries.
So, you can see the importance of search when it comes to browsing something online. Millions of people are searching for so many different things from all over the world everyday. To get our targeted audience, we then need to know how many of them are searching for our products or key terms.
Knowing this is the initial part of crafting content for the internet searchers.
Suppose that you have launched a keyword research tool named XYZ. Now, to let your target audience know that there’s a product XYZ which is too good to research keywords.
How will you make content that will bring your audience in the right direction? To do this, you’ll have to find out the relevant keywords to keyword research tool.
After finding out all the relevant keywords to your tool, you’ll now have to analyze to know how many of them are easy to rank.
After the analysis, finally, you can select the keywords for writing your content. If you can go ahead like this way, then you could succeed soon.
Not only is that, you’ll need to research keywords at the time of advertising which I’ve already told you. When you need to advertise online, you’ll need to know the PPC of the keywords on which you’re gonna advertise. This way you can estimate your total cost for the advertising campaign.
In all of the cases, you’ll need to use a decent keyword research tool and if you wanna make the keyword research for free, then Google Keyword Tool is the best option for you.
Note that there are some better tools than the AdWords Keyword Tool, but all of those are paid. So, if you don’t wanna bring any dollar from your pocket, then one of the perfect options is Google AdWords Keyword Planner.
How to use only Keyword Planner?
Using this method is very simple, but you need to learn the process. Here are the steps –
- Visit Google Keyword Planner and then log in with your Gmail ID.
- When the search page will appear, brainstorm for your keywords that you wanna research.
- Use all the specification that you need for the keywords.
- After setting the specifications using different buttons, hit the “Get ideas” button.
- When the search result will come in, you have to visit the “Keywords ideas” option if it’s not already set.
- Now, check your preferred keywords variants from the list of idea keywords.
- You should choose long-tail keywords and that have shown a decent search volume.
- As I’ve told that you shouldn’t rely on the average search volume of Keyword Planner because often times, the result isn’t even near the accurate one.
- So, it’s better to check your chosen keywords’ actual monthly average search volume with other reliable tools like SEMrush or anything like this.
- Once you get the actual search volume of the keyword and are ready to use them, now is the time to check its competitiveness. This is to check whether you can rank the post written with the keyword easily or not.
- To do so, go to the Google search box and write this phrase allintitle: “the keyword”. Then hit the search button. It’ll show all the posts that are with the keyword.
- If you see that the number of posts is too many, then you can determine that the keyword isn’t a nice one to write for.
- On the other hand, if the result comes with only a few numbers, then you can go for writing on it.
- Similarly, you can also check with allinurl, allintag etc to check how the keyword has been used. After checking all these things, you can come to the decision whether to use the keyword or not.
However, I don’t like to use only the Keyword Planner tool because it takes too much time to decide on writing on a keyword. So, you shouldn’t follow the latter mentioned way of researching keyword. The first way is the best for doing this thing. I’ve got many good results by following the first method, so you can go for that without any hesitation.
Google Keyword Tool is a decent tool that’s totally free. It can show you thousands of keywords without making any delay. But you shouldn’t completely rely on this tool at the time of keyword research. So, the tool can work as a complementary one, not an all-in-one tool.
Wish you all the best.