So, you can see that when we need to search anything on the internet, we need to search for some specific keywords. Our search is initiated with some keywords, so this can easily give you the impression of the importance of them.
Now, I’ll tell you how to target suitable keywords. To do this, you’ll first have to consider your blog’s niche. Suppose that your blog is in the niche of health. Then some of the keywords might be like these –
- Health tips
- Health issues
- Healthy exercises etc
So, first of all, you’ll have to begin your on-page SEO by targeting some relevant keywords of your blog’s niche. Some bloggers make a list of their targeted keywords so that they can write on the keywords without any interruption.
But you can’t simply write on any keyword that you wish because you’ll have to consider some things in a keyword to know whether you can use it or not. The reason is that not all the keywords are good enough to write because you’ll always have to target those keywords that are easy to rank.
To understand whether a keyword is good enough to choose or not, you’ll need to check a few things in it. You can check the things yourself or use a decent tool for saving a lot of your time and effort.
I usually use SEMrush to check whether I’ll write on a keyword or not because this tool gives me a quick understanding. I can avoid a lot of time wastage on keyword research.
The first thing that I determine in a keyword is its KD which means the keyword difficulty. Yes, SEMrush shows the KD of any keyword which is a good quick view of whether you should target a keyword or not. The lower the KD of a keyword, the easier you can rank for it.
Learn – How to improve Google ranking?
So, your main target is to choose those keywords that have low KD. If I see that a keyword is currently showing the KD of more than 70, I try to avoid those keywords. SEMrush uses several factors to score the KD of a keyword. One of the major factors of this is whether there’s any big competitor there on the first page of SERPs.
Yes, if you see that the keyword that you’re targeting has been ranked by many strong competitors, then your chance of ranking with the keyword is quite slim. So, you shouldn’t waste your time on writing high KD keywords because you can hardly hope to rank with these types of keywords.
After looking at the KD of your targeted keywords, you’ll have to consider the average monthly search volumes of those keywords. Yes, you’ll have to target those keywords that are searched a decent number of times per month.
If a keyword is searched 100 times per month, then you’ll get 2 – 3 visitors to your blog post written on the keyword if the post is ranked at the 10th position of Google. Note that the 10th ranked post typically gets 2% clicks of the total searches.
Even if you can rank the post at the 1st position, the highest number may be around 33 – 35 because the topmost ranked post gets around 33% of total hits.
So, you can see that targeting a highly searched keyword is worth it because that time all your hard work will bring a decent number of visitors to your blog. I usually target those keywords that are searched at least 5000 times per month. This is because if I can rank a post even at the 10th place of Google with a keyword, then it guarantees that my blog will receive around 100 visitors.
So, getting 100 visitors, you can agree to work hard for it, right? The same way, you should also take those keywords into consideration that are searched decently per month.
Finally, you should try to choose those keywords that are long-tail. Yes, a long-tail keyword comes with three or more words in it.